Setting new trends in the Laminate World -Manilam
Manilam Decorative Panel is one of India’s fastest growing manufacturer of Decorative Laminates that offers an exotic range of diverse surface ideas to beautify your interiors and decorate your dream spaces. The brand has been constantly innovating and moving forward to create a niche for itself in the laminate industry, SURFACES REPORTER (SR) recently spoke with the Next Gen Leader, Namrata Agrawal, Director, Manilam Industries Ltd. Here are a few things that you must know about Manilam:
What do you attribute to the speedy growth and expansion of Manilamdecorative laminate?
It is good to be known as one of the fastest growing brands in the laminate sector. At Manilam, we are just working at our normal speed, I would say (smiling). Manilam is one of the few brands that have increased its footprints across the various markets in a short span of time because it was in the plan. About the great visibility for our product and designs, I would say it is for supporting our B2B channel partners across India. We are committed to progress and fulfilling of promises.
Manilam was seen doing aggressive movements in market even during the lockdown. How was that period?
The pandemic and lockdown has been a tough time for many however despite the traumatic situation, the brand maintained an extremely positive attitude which helped our partners tremendously with various new initiatives during the lockdown period.
The immensely successful launch became a trendsetter for the entire trade and spread a lot of positivity and hope amongst the industry along with the presence of Manilam’s Brand Ambassador
– Ms Sugandha Mishra.
Manilam has become a trendsetter in the wood & panel trade of India by being the 1st brand in launching laminate catalogue online after the onset of covid. What is your take on this?
I feel both good and proud about it. The intention was not to stop, no matter what. The entire team of Manilam worked very hard to launch the New Catalogue Virtually in 2020 with Ply Reporter Magazine. The immensely successful launch became a trendsetter for the entire trade and spread a lot of positivity and hope amongst the industry along with the presence of Manilam’s Brand Ambassador – Ms Sugandha Mishra. Since then, the 1MM Catalogue has been receiving enthusiastic reviews.
Tell us about the current expansions with Display Centres of Manilam in the North and South India.
Apart from the expansion of state-of-the-art manufacturing facilities, Manilam also recently opened up exclusive display centres in Bangalore, Delhi as well as Bareilly where architects, designers can have look and feel of the product physically. Through Surfaces Reporter, I would like to urge architects and designers to contact our experience centres through our website and visit there.
Any final note for the architects and designers?
We are committed to innovation, Quality, Service & Safety. We are constantly working hard to not only increase our footprint but also to provide excellent service. As the market speeds up with different markets opening up to the fullest, we expect to do better. Our display centres are created with the architects and designers in mind. We have tried to take care of their taste / latest trends and we are open to inputs from them. We have also taken care to ensure proper sanitization as well as safety and hygiene for all.
Find more info, visit: www.manilam.com